LONGCHAMP X POKÉMON
To celebrate the collaboration Longchamp x Pokémon, the game Pokémon GO will sport Longchamp’s signature colours from 2 October until 17 November 2020. Pokémon Trainers will be able to dress their avatars with a virtual Longchamp backpack available in the Pokémon GO shop.
GREEN DISTRICT THE ECO-FRIENDLY COLLECTION
Longchamp takes part of an eco-friendly future with the Green District collection made out of the regenerated nylon yarn « ECONYL® ». What does that mean? A modern and unisex collection for those who want to be stylist while respecting the environment.
FALL WINTER 2020
For fall/winter 2020, Longchamp is stepping back in time to the 70s, a decade that embodies freedom of spirit.
FASHION MAKES A DIFFERENCE!
French fashion figures, supported by the Fédération de la Haute Couture et de la Mode and the Institut Français de la Mode, have come together to assist the grassroots movement #ProtegeTonSoignant by holding a unique online auction of collector’s pieces.
The proceeds of this auction were immediately used to buy and deliver medical equipment to hospitals and medical staff in France. Sophie Delafontaine demonstrated creativity and solidarity with her powerful customization of the famous and iconic Le Pliage bag to support this great initiative.
ROSEAU SUMMER UNDER THE CALIFORNIAN SUN
Kendall Jenner, Longchamp ambassador, continues her collaboration with Longchamp for a fourth campaign. Her latest, imbued with energy and warmth, highlights one of the French brand’s most iconic bags: The Roseau.
Discover the collection