ENERGY BY LONGCHAMP WORLDTOUR
LONGCHAMP UNVEILS ACTRESS YITONG LI AS ITS NEW AMBASSADOR IN CHINA
(Hong-Kong, 20 August 2024) Longchamp unveils the Chinese actress Yitong Li as its new face in China.
āWe are delighted to welcome Yitong Li to the Longchamp family,ā comments Longchamp Creative Director Sophie Delafontaine.
As a young actress, Yitong Li garners attention both on and off the screen. With a strong acting foundation, she continually delivers rich and dynamic performances, earning nominations and awards, while she is also admired for her elegance and fashion sense. Yitong was the ideal choice to embody the energy and authenticity of Longchamp.
āNot only is she a highly talented actress, but her great energy and professionalism truly impressed me. She embodied perfectly the natural and effortless attitude of the Parisian woman during the campaign shoot in Parisā.
Sophie Delafontaine.
In the new Fall-Winter 2024 campaign shot in Paris in May, Yitong Li models key looks from the ready-to-wear collection, and carries Le Roseau bag with a casual yet relaxed demeanor, showcasing her confident style and expressing her love of Parisian fashion.
Longchamp is an independent Parisian fashion house creating beautiful and enduring objects to embrace life with style. Since 1948, authenticity, energy, sincerity, creative curiosity, and optimism have been key values at the heart of Longchamp.
The Longchamp Fall-Winter 2024 campaign starring Yitong Li will break in China from late August 2024.
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Le Roseau is one of Longchampās most iconic lines. Its line of handbags reflects a feminine style that easily embraces any look. These styles, made from cowhide leather, are easily recognizable thanks to the signature Bamboo clasp and the large chapes which reveal a contemporary graphic design. Although elegant, the line of Le Roseau leather goods is known for designs that are functional for everyday life in the city. Large and small handbags with detachable shoulder straps, trapeze-shaped shoulder bags, spacious phone cases, or XXL continental wallets are subtly reinvented according to the collection and bring a sense of originality and luminosity through the use of unique materials and colors that play with timeless fashion trends. With the Le Roseau bags, Longchamp reveals the excellence of authenticity and artisanal leather expertise.
