An English Escape in Good Company

To unveil its Autumn-Winter 2025 collection, From Paris to London, Longchamp invites some of its friends on a unique getaway with both bucolic charm and urban effervescence. This exclusive escape leads them from the calm hills of the Cotswolds to the vibrant heart of London. An adventure of two unique halves connected by style, friendship and British delights – with some French je ne sais quoi on the side.

London Calling

London is the next port of call. Cosmopolitan, electrifying and full of contrasts, the capital of England is the perfect playground in which to share the creative energy of the collection. Among the red bricks and white columns of the buildings lining the capital's iconic Regent Street, guests briefly reinvent the codes of London chic.

The day begins with lunch at Liberty London, an iconic destination in British fashion. In this striking setting, Longchamp unveils a pop-up store dedicated to its collaboration with Gloverall, the legendary British manufacturer of the duffle coat. The venue, designed like a modern-day cabinet of curiosities, celebrates craftsmanship, materials and elegance, offering a deep dive into the British heritage and French expertise of these two historic brands. The wool Le Roseau and duffle coat are presented as exceptional pieces at the crossroads of fashion and history. Taking centre stage is a monumental bamboo sculpture of the Le Roseau bag, which draws everyone's attention and becomes the focal point of numerous photos.

The grand finale of this second stop? An exclusive soirée in Longchamp’s Regent Street flagship store. The atmosphere is electric, vibrant and inviting, buoyed by a live performance from Mika, popping up in the middle of the crowd by surprise. In this friendly setting, he performs some of his iconic songs: "Relax, Take It Easy", "Lollipop", "Big Girl" and "Elle me dit", joined by backing singers and musicians. A whole host of figures from England's cultural scene are present. A DJ set by Mel C—member of the legendary band The Spice Girls—sets the boutique on fire with her greatest hits, rousing the guests to dance the night away. Alexa Chung meets fellow British fashion icons and friends Poppy Delevingne and Sienna Miller, taking to the pop-up casino's roulette wheel in the hope of winning a Longchamp souvenir. Elsewhere, Naomi Ackie and Ambika Mod share a laugh in a playful installation styled like classic English telephone boxes, alongside the cast of the Netflix series, Geek Girl. Each guest embodies the London Calling spirit in their own daring, free and unhesitatingly stylish way.