RE-PLAY: BIG COLOUR, SMALL FOOTPRINT!
Creativity for a cause. Longchamp's Re-Play styles, first designed in 2021, are made using deadstock fabric from its iconic Le PliageĀ® line in an effort to raise awareness. Each collection has been a huge success. This isn't a fad or an effort to stay relevant; Longchamp is set on sustainability with a real and lasting commitment.Ā
LONGCHAMP RE-PLAY HAS MORE SURPRISES IN STORE.
Launched in 2019, the concept of Longchamp Re-Play is to give the Maison's deadstock fabric a second life. Its materials "library" includes leathers, nylons, silks and more ā all used to create a range of products from bags to swimwear. As part of this CSR initiative, Longchamp also supports the finalists of the ANDAM Fashion Awards (of which the Maison has been a partner since 2007), giving them access to its materials library to foster awareness and encourage a greener approach to fashion. The sustainable philosophy of Re-Play emphasises the importance of recycling materials, giving them a useful and environmentally-friendly purpose:Ā
"At Longchamp, this idea has been around for a long time. We develop our products with old materials, so avoiding waste is just common sense."
Adrien Cassegrain
Director of Transformation at Longchamp
THE CABAS RE-PLAY EMBRACES ALL AESTHETICS.
Large or small? Khaki, Cloud, Pink, Burgundy or Paprika? The colour palette for this autumn will brighten up any grey day! The Cabas Re-Play rethinks its canvas in an entirely new format, its two-tone style in soft and energising shades elevated by a leather trim. Complex and characterful, each carefully designed bag radiates with energy and ease so you can nip around the city in style. Spacious, practical and seductive, their manufacture avoids the consumption of raw resources in keeping with Longchamp's optimistic and committed vision.Ā
ĆPURE RE-PLAY: THE ADVENTURE BEGINS!
It is Ćpure's turn to Re-Play, leaping into the adventure and topping up on deadstock calfskin to create feminine, inspiring and energetic pieces. This line of small totes, each with a shoulder strap, comes in four tri-colour variations. Spacious, durable and stylish, these bijou bags are perfect for those trying to shop ethically and are as practical as they are irresistible.
THE RE-PLAY SAGA CONTINUES.Ā
With optimism, audacity and innovation as its eternal trademarks, Longchamp holds environmental issues at the heart of its transition strategy: from product design to after-sales services, the Maison is committed to sustainability. In 2021, the teams wanted to give deadstock fabric from the Le PliageĀ® line a new lease of life. The first Re-Play styles were produced in the workshops and made their way to Longchamp boutiques. Two years later, the materials library was again commandeered by the workshops for another Re-Play collection: a daring, energetic and feminine comeback with mini tote bags in juicy, vibrant colours. This autumn-winter, the fun continues in double time with Cabas Re-Play and Ćpure Re-Play ā plus more styles to come next season.
The magic and energy of colours endure, whilst creative curiosity and transformation break new ground every day!
